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Press Release - 17 November 2008
For Immediate Diffusion
The Children's Wish Foundation and PLB International: A Christmas gift
Boucherville, November 13, 2008 - The Children's Wish Foundation and PLB International have signed a three-year national partnership. PLB International manufactures and markets Super
Premium 1st Choice and Pronature food for cats and dogs, with high-quality ingredients of superior grade. This partnership with a canine and feline taste will be composed of various
fundraising events.
From November 24, 2008 to January 9, 2009, with the purchase of an 18 kg bonus bag (20% free) of 1st Choice Dog formula specifically identified, the consumer will receive a $5 rebate on the
purchase of the 1st Choice plush dog. This adorable plush is a perfect gift for Christmas. He is so nice! Who does not like stuffed animals? In addition, $ 1 of the purchase will be given to the
Children's Wish Foundation. Sale Price $9.99 - $5 discount = $4.99. Enjoyment for young and old!
Founded in 1969 and manufacturer of dry foods since 1982, PLB International is located in Boucherville, Quebec, and its products are sold around Canada and in more than 25 countries across the world. This Quebec family business, with more than 120 employees, has worked tirelessly to improve quality, choice and variety of cat and dog food.
A word about the Children's Wish Foundation Since 1984, the Children's Wish Foundation of Canada is dedicated to fulfilling a favorite wish for children diagnosed with a high-risk, life-threatening illness. Its goal is to never refuse an eligible child. Because it must meet increasing demands, the generosity of public and private partners is essential. The Children's Wish Foundation gives hope to children who are struggling to overcome serious diseases, making them live their dreams. Since the Foundation’s beginning, more than 14,000 dreams were fulfilled across Canada, including over 4500 in Quebec. The dream realization exists not only for sick children but also for their families,
allowing everyone to live moments of happiness and everyday life together.
Marielle Bouthyette
Communication Agent
PLB International inc.
Email : mbouthyette@plbint.com
1 866 752-7378
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